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Men vacuum cleaning

The new


The old school ones won't cut it anymore

Man dishwashing

Ivan Rodrigues, creator of this project, has experienced this new trend firsthand. Find out more about our creative team below.

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Logline: The New Husband is a documentary project about the partners of empowered and independent women. The film explores how these couples are redefining family and success.

"Women are not going to be equal outside the home until men are equal in it."
- Gloria Steinem

For the past twenty years, traditional gender roles at homes have been inverting for many families. In the past decade, the phenomenon became undeniable and irreversible.

As much as we like to ignore this issue, the early signs of its impact are now clear.

In her book, The Richer Sex, Lisa Mundy explores the economic trend of female breadwinners. The conclusion: High-earning women will outnumber men very soon.

According to The New York Times,  many Japanese men are holding back from helping around the house as a way of reinforcing their advantage over women in the workforce

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The phenomenon

John Smith lost his management job during the 2008 crisis and has since learned all about laundry. He is especially good at folding and protecting his wife's bras from the drier.

Man washing clothes
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designed by Freepik

After too much silence on this issue for too long, we are just starting to pull the curtain... The real impact of this gender battle can be much worse than we now realize.

From holding back women’s professional advancement to depriving a new generation of role models, the impediments to equality inside our own homes could significantly undermine years of progress towards empowering women.

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Shannon broke all sales records at a tech firm in SF for five years in a row. The sixth year, she got a promotion but "opted out.” She now works part time.

Our vision
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designed by Freepik

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Adrian from El Paso quit college and works in construction to support his fiancé through law school. She just landed her first job with a law firm,  making three-times his salary.

Laura tears up when speaking about her fiancé's support. She knows they are exceptions to the norm and wants to work "to make sure he will be fine.”

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The New Husband will lay the groundwork for an important and overdue conversation. We believe in the immense power of media to inspire rapid change and are certain that this project can blossom a movement. Hopefully, we can soon enjoy a society in which all men and women can live to their full potential.


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Our Team

Our team

Ivan Rodrigues started this project in 2017, and since then it has grown to include many silent heros that are moving it forward.


Ivan Rodrigues, creator and executive producer

Ivan Rodrigues is the creator of this project and grew up in an unusual family.
His dad had a company, his mom a promising job. His dad's company went bankrupt in the same year his mom was promoted. A recipe for family disaster turned into a life lesson about gender equality in the home.


"The New Husband confronts a challenge facing professional couples today with thoughtfulness, compassion and courage."
- Jeanne Gray Carr , Managing Partner
"Its an invaluable project that will help men and women in many ways"
- Esther Young - Writer and journalist
"I can finally speak up and not feel like an alien"
- Mark Young - husband and father
"I need to show this film to my husband... When is it out?"
- Joann Siet 
Get involved

Ways you can be involved

The New Forum

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